SCORE Business Advice

Edison R. Guzman
A&E Advertising and Web Design
Customer confidence is important to every successful small business, but particularly to those that offer services. Here, the customer’s satisfaction determines whether you cultivate loyalty or an unfavorable reputation through word-of-mouth.
The foundation of this confidence is quality. The typical customer knows little about the technical side of your business [...]

High overhead costs are nothing new to large department stores and retail chains. But the results of a sluggish economy typically are new cost-cutting measures, including deep cuts in customer service personnel. The result is largely a self-service shopping environment that customers might tolerate or even prefer for certain types of purchases, but a nightmare [...]