By: Edison R. Guzman� A&E Advertising and Web Design Your Unique Selling Proposition or Unique Selling Advantage as some may call it is a statement or slogan you can create that tells your prospective customer what�s different and unique about your company, that they should do business with you instead of the competition. I always [...]
How to Identify and Target Your Specific Market By: Edison R. Guzman� A&E Advertising and Web Design� The number one mistake most business owners make when going into business is not targeting their specific market. I’ve had clients complete my Marketing Audit Questionnaire only to learn that they have no clue of what a target [...]
By: Edison R. Guzman� A&E Advertising and Web Design� There are many factors to consider when growing a successful business. However, without customers, your business will wither away and feed your competition. The definition of a costumer, according to the dictionary, is someone who pays for goods or services. This post is dedicated to every [...]
By Frederick H. Mills, Vice President, Newburgh, New York, KeyBank, N.A. Speed and timing are crucial factors in financing the growth of small businesses. Expedited lending practices reflect an ongoing evolution in small business financing, making small loans available more rapidly than ever before. When the financial needs of small businesses grow faster than their [...]
